Advergames - using games as a marketing vehicle is the advertiser's best method of engaging the customer.

Games licensed from Sequoia Studios are an affordable way to create and deepen brand awareness, drive web traffic, and to promote products and services - online and off.

Sequoia Studios advergame design features and objectives:

Immersive and engrossing - it draws the user in and holds their attention, sessions average from 5 to 30 minutes.
Easy to learn to play, but challenging, with multiple levels - encouraging repeat visits.
Competitive - creates a sense of community and competition which also encourages repeat visits.
Relevant to the brand/product/service.
Viral - users are quick to share online content that they like.
Encourage communication.

It must be fun to play

If it isn't fun to play, customers won't play it and they won't share it with their friends. Advergames are effective because their immersive and engaging nature creates a session that is long enough for the customer to absorb the message deeply.

At Sequoia Studios, we are game developers. We understand what makes a game engaging. We know what will make a game player come back day after day to try to beat the high score. We understand what makes a player compelled to play for 30+ minutes trying to get to the next level. We are focused on turning your intellectual property into an enjoyable user experience. Only then will you get the most out of your advertising budget. We will work with your marketing team or firm to cooperatively build the most appropriate, effective and lucrative advergame campaign possible.

In exchange for this compelling entertainment value, users are willing to give you their valuable demographic information. Use advergames to obtain new leads and start an ongoing communication with customers/visitors. Using email confirmation registration, you can collect confirmed email addresses for further marketing. Combined with your web site tracking software, powerful advergame marketing strategies can unfold.

Viral nature of advergames

Viral Marketing is the strategy of offering the consumer compelling, valuable content for free, with the expectation (and often encouragement) that the consumer will pass it along to their friends and family. According to a Jupiter Media Metrix survey, 86% of internet users passed viral messages onto another person. 49% passed them on to more than three people.

Viral Marketing is the holy grail of online advertising. It is the dream of every marketer to have their message forwarded to everyone in a customer's contact list. As a well know example, Hotmail went from 0 to over 12,000,000 subscribers in a year and a half - spending less than $500,000 on marketing and advertising - due to their advertisement at the bottom of their customer's email. That is the power of viral marketing.

Games are another great opportunity for viral marketing. People love sharing their interests with their friends and family. When they find content they like, they are prone to share it with others (again, stressing the importance of having a good game). Making it easy for them (such as with "email a friend" software) and encouraging them (for example by offering them extra chances to win with every new user they get to register) can compound the rate of viral spreading.

Learn More

Find out more about how advergames can work for your company, and how inexpensive they can actually be. We have skinnable "canned" games from our online games site that can be branded to your business for as little as $500. Or, we can develop an epic uber-game worthy of the finest brands and products on the market today. Contact us today and we will answer all of your questions about advergames in general.

Ideas for advergames:

The marketing possibilities are almost as limitless as the games themselves.

Have game tournaments. Open them to all visitors who register with their email address and give a prize to the top score. A great way to gather new leads with confirmed email addresses.
Use them as training incentive tools for large sales forces or affiliates. Have them answer a series of questions about your products or service before getting into the game.
Have simple sweepstakes or lottery drawing. Another great way to get verified email addresses.

The possibilities are endless. Let us know more about your company or client, and we'll devise a game that's right for you.

You Cannot Manage What You Cannot Measure

Measurement and Analytics

"When we launched our online advertising campaign to build traffic for our new site, we had budget pressure, so we put off building robust measurement tools. We’d like to know more about how our marketing programs are performing and what visitors do when they hit our sites. We think that they are bailing out before they get to the shopping cart, but we don’t understand why."

Approach

Campaign and site analysis:

Re-examine the strategy and expected results
Evaluate measurement needs and capabilities
Define performance benchmarks
Select and/or implement measurement tools and approaches
Analyze data and evaluate performance
Use insight to optimize the experience

Our tools and capabilities

Data analytics assessments
Tool requirement definition
Tool development and implementation
Campaign performance measurement
Website analytics